![]() ![]() Create a conversational, but not overly friendly flow. ![]() Figure 2-Justinmind’s mobile contact form 2. To ensure your mobile forms are both inclusive and time saving for users, use a single input field for users’ names, as in Justinmind’s mobile contact form, shown in Figure 2. ![]() But in Myanmar, a market of approximately 36 million smartphone users, people have only one name, so two required name fields would be problematic. ![]() For example, in many Asian cultures, the surname precedes the given name. Also, for global ecommerce, separate name fields can be confusing in some cultures. While this user interface may serve the needs of marketers, it doesn’t serve the needs of users. For example, the checkout form for Domino’s Pizza asks for the user’s first and last names in separate fields, as shown in Figure 1. Forms that split data into multiple fields unnecessarily increase user frustration and the risk of abandonment. For mobile users, forms with multiple input fields can be a real pain, especially when they have to switch between various input modes-some requiring the use of the keyboard, which obscures much of the screen. ![]()
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